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BrandingGuidelinesRebrand

Al-Mareiyah rebrand

A new identity for Al-Mareiyah, the Riyadh advertising and signage company: a flowing M mark in violet, a brand book, stationery, uniform and merchandise.

Client
Al-Mareiyah
Sector
Advertising & signage
Country
Saudi Arabia
Year
2025
My role
Rebrand, brand book, applications
Tools
Illustrator, Photoshop, InDesign
Credit
at Al-Mareiyah
Al-Mareiyah: the new mark on the building
The new mark on the building44 visuals
The brief

A signage company deserves a sign worth looking at.

Al-Mareiyah makes signs and wayfinding for others. Its own identity had to show the same craft, in Arabic and English.

The idea

An M that flows like a ribbon of light.

Two soft waves form the M, in a violet gradient that reads on a building at night and on a pen in the hand.

01

The brand guidelines.

01
Al-Mareiyah: brand guidelines page 1
Brand guidelines page 1
02
Al-Mareiyah: brand guidelines page 2
Brand guidelines page 2
03
Al-Mareiyah: brand guidelines page 3
Brand guidelines page 3
04
Al-Mareiyah: brand guidelines page 4
Brand guidelines page 4
05
Al-Mareiyah: brand guidelines page 5
Brand guidelines page 5
06
Al-Mareiyah: brand guidelines page 6
Brand guidelines page 6
07
Al-Mareiyah: brand guidelines page 7
Brand guidelines page 7
08
Al-Mareiyah: brand guidelines page 8
Brand guidelines page 8
09
Al-Mareiyah: brand guidelines page 9
Brand guidelines page 9
01
Al-Mareiyah: brand guidelines page 1
Brand guidelines page 1
02
Al-Mareiyah: brand guidelines page 2
Brand guidelines page 2
03
Al-Mareiyah: brand guidelines page 3
Brand guidelines page 3
04
Al-Mareiyah: brand guidelines page 4
Brand guidelines page 4
05
Al-Mareiyah: brand guidelines page 5
Brand guidelines page 5
06
Al-Mareiyah: brand guidelines page 6
Brand guidelines page 6
07
Al-Mareiyah: brand guidelines page 7
Brand guidelines page 7
08
Al-Mareiyah: brand guidelines page 8
Brand guidelines page 8
09
Al-Mareiyah: brand guidelines page 9
Brand guidelines page 9
01
Al-Mareiyah: brand guidelines page 1
Brand guidelines page 1
02
Al-Mareiyah: brand guidelines page 2
Brand guidelines page 2
03
Al-Mareiyah: brand guidelines page 3
Brand guidelines page 3
04
Al-Mareiyah: brand guidelines page 4
Brand guidelines page 4
05
Al-Mareiyah: brand guidelines page 5
Brand guidelines page 5
06
Al-Mareiyah: brand guidelines page 6
Brand guidelines page 6
07
Al-Mareiyah: brand guidelines page 7
Brand guidelines page 7
08
Al-Mareiyah: brand guidelines page 8
Brand guidelines page 8
09
Al-Mareiyah: brand guidelines page 9
Brand guidelines page 9
02

The mark on walls, paper and screens.

Click any image to enlarge.

Al-Mareiyah: the mark in use 1
The mark in use 1
Al-Mareiyah: the mark in use 4
The mark in use 4
Al-Mareiyah: the mark in use 7
The mark in use 7
Al-Mareiyah: the mark in use 10
The mark in use 10
Al-Mareiyah: the mark in use 2
The mark in use 2
Al-Mareiyah: the mark in use 5
The mark in use 5
Al-Mareiyah: the mark in use 8
The mark in use 8
Al-Mareiyah: the mark in use 11
The mark in use 11
Al-Mareiyah: the mark in use 3
The mark in use 3
Al-Mareiyah: the mark in use 6
The mark in use 6
Al-Mareiyah: the mark in use 9
The mark in use 9
Al-Mareiyah: the mark in use 1
The mark in use 1
Al-Mareiyah: the mark in use 3
The mark in use 3
Al-Mareiyah: the mark in use 5
The mark in use 5
Al-Mareiyah: the mark in use 7
The mark in use 7
Al-Mareiyah: the mark in use 9
The mark in use 9
Al-Mareiyah: the mark in use 11
The mark in use 11
Al-Mareiyah: the mark in use 2
The mark in use 2
Al-Mareiyah: the mark in use 4
The mark in use 4
Al-Mareiyah: the mark in use 6
The mark in use 6
Al-Mareiyah: the mark in use 8
The mark in use 8
Al-Mareiyah: the mark in use 10
The mark in use 10
03

Cards, letterhead and stationery.

Al-Mareiyah: stationery 1
Stationery 1
Al-Mareiyah: stationery 4
Stationery 4
Al-Mareiyah: stationery 7
Stationery 7
Al-Mareiyah: stationery 10
Stationery 10
Al-Mareiyah: stationery 2
Stationery 2
Al-Mareiyah: stationery 5
Stationery 5
Al-Mareiyah: stationery 8
Stationery 8
Al-Mareiyah: stationery 3
Stationery 3
Al-Mareiyah: stationery 6
Stationery 6
Al-Mareiyah: stationery 9
Stationery 9
Al-Mareiyah: stationery 1
Stationery 1
Al-Mareiyah: stationery 3
Stationery 3
Al-Mareiyah: stationery 5
Stationery 5
Al-Mareiyah: stationery 7
Stationery 7
Al-Mareiyah: stationery 9
Stationery 9
Al-Mareiyah: stationery 2
Stationery 2
Al-Mareiyah: stationery 4
Stationery 4
Al-Mareiyah: stationery 6
Stationery 6
Al-Mareiyah: stationery 8
Stationery 8
Al-Mareiyah: stationery 10
Stationery 10
04

Uniform, safety gear and merchandise.

Al-Mareiyah: uniform and merchandise 1
Uniform and merchandise 1
Al-Mareiyah: uniform and merchandise 2
Uniform and merchandise 2
Al-Mareiyah: uniform and merchandise 3
Uniform and merchandise 3
Al-Mareiyah: uniform and merchandise 4
Uniform and merchandise 4
Al-Mareiyah: uniform and merchandise 5
Uniform and merchandise 5
Al-Mareiyah: uniform and merchandise 6
Uniform and merchandise 6
Al-Mareiyah: uniform and merchandise 7
Uniform and merchandise 7
Al-Mareiyah: uniform and merchandise 8
Uniform and merchandise 8
Al-Mareiyah: uniform and merchandise 9
Uniform and merchandise 9
Al-Mareiyah: uniform and merchandise 10
Uniform and merchandise 10
Al-Mareiyah: uniform and merchandise 11
Uniform and merchandise 11
Al-Mareiyah: uniform and merchandise 12
Uniform and merchandise 12
Al-Mareiyah: uniform and merchandise 13
Uniform and merchandise 13
05

What was delivered.

  • New logo, Arabic and English
  • Brand guidelines
  • Stationery
  • Uniform and safety gear
  • Merchandise
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