A car wash people remember.
Ashafaq washes cars by hand. It needed a name that reads from the road and things a driver keeps in the car.
Identity for Ashafaq, a hand car wash in Saudi Arabia: a bold Arabic wordmark with soap bubbles, a brand guideline, and the brand on cards, uniforms, air fresheners and car-floor covers.

Ashafaq washes cars by hand. It needed a name that reads from the road and things a driver keeps in the car.
The Arabic letters are drawn bold and tall, with soap bubbles over them, in navy and sky blue, so the mark says "clean" before you read it.
Click any image to enlarge.








































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