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BrandingSignageBillboards

Noon for Cars

Two directions for Noon, a car rental showroom, both presented to the client: a violet ن built from motion, and a gold crown. Each is taken to the showroom, billboards and uniform.

Client: Noon for Cars
Sector: Car rental
Year: 2022
My role: Identity directions, signage, billboards, uniform
Tools: Illustrator, Photoshop

Noon for Cars: the violet direction on the showroom — The violet direction on the showroom38 visuals

The brief

A showroom brand you can see from the road.

Noon rents cars from a showroom and needed a mark that works on the facade, on a billboard and on the staff shirt.

The idea

One letter, two characters.

The letter ن leads both directions: one draws it as a moving ribbon in violet, the other crowns it in gold.

01

The violet direction.

Both directions were presented to the client.

Noon for Cars: violet direction 1 — Violet direction 1

Noon for Cars: violet direction 5 — Violet direction 5

Noon for Cars: violet direction 11 — Violet direction 11

Noon for Cars: violet direction 12 — Violet direction 12

Noon for Cars: violet direction 15 — Violet direction 15

Noon for Cars: violet direction 18 — Violet direction 18

Noon for Cars: violet direction 20 — Violet direction 20

Noon for Cars: violet direction 6 — Violet direction 6

Noon for Cars: violet direction 8 — Violet direction 8

Noon for Cars: violet direction 9 — Violet direction 9

Noon for Cars: violet direction 13 — Violet direction 13

Noon for Cars: violet direction 14 — Violet direction 14

Noon for Cars: violet direction 17 — Violet direction 17

Noon for Cars: violet direction 21 — Violet direction 21

Noon for Cars: violet direction 2 — Violet direction 2

Noon for Cars: violet direction 3 — Violet direction 3

Noon for Cars: violet direction 4 — Violet direction 4

Noon for Cars: violet direction 7 — Violet direction 7

Noon for Cars: violet direction 10 — Violet direction 10

Noon for Cars: violet direction 16 — Violet direction 16

Noon for Cars: violet direction 19 — Violet direction 19

Noon for Cars: violet direction 1 — Violet direction 1

Noon for Cars: violet direction 7 — Violet direction 7

Noon for Cars: violet direction 8 — Violet direction 8

Noon for Cars: violet direction 10 — Violet direction 10

Noon for Cars: violet direction 12 — Violet direction 12

Noon for Cars: violet direction 14 — Violet direction 14

Noon for Cars: violet direction 16 — Violet direction 16

Noon for Cars: violet direction 17 — Violet direction 17

Noon for Cars: violet direction 18 — Violet direction 18

Noon for Cars: violet direction 20 — Violet direction 20

Noon for Cars: violet direction 2 — Violet direction 2

Noon for Cars: violet direction 3 — Violet direction 3

Noon for Cars: violet direction 4 — Violet direction 4

Noon for Cars: violet direction 5 — Violet direction 5

Noon for Cars: violet direction 6 — Violet direction 6

Noon for Cars: violet direction 9 — Violet direction 9

Noon for Cars: violet direction 11 — Violet direction 11

Noon for Cars: violet direction 13 — Violet direction 13

Noon for Cars: violet direction 15 — Violet direction 15

Noon for Cars: violet direction 19 — Violet direction 19

Noon for Cars: violet direction 21 — Violet direction 21

02

The gold direction.

Click any image to enlarge.

Noon for Cars: gold direction 6 — Gold direction 6

Noon for Cars: gold direction 9 — Gold direction 9

Noon for Cars: gold direction 10 — Gold direction 10

Noon for Cars: gold direction 13 — Gold direction 13

Noon for Cars: gold direction 14 — Gold direction 14

Noon for Cars: gold direction 16 — Gold direction 16

Noon for Cars: gold direction 4 — Gold direction 4

Noon for Cars: gold direction 5 — Gold direction 5

Noon for Cars: gold direction 8 — Gold direction 8

Noon for Cars: gold direction 12 — Gold direction 12

Noon for Cars: gold direction 15 — Gold direction 15

Noon for Cars: gold direction 1 — Gold direction 1

Noon for Cars: gold direction 2 — Gold direction 2

Noon for Cars: gold direction 3 — Gold direction 3

Noon for Cars: gold direction 7 — Gold direction 7

Noon for Cars: gold direction 11 — Gold direction 11

Noon for Cars: gold direction 1 — Gold direction 1

Noon for Cars: gold direction 4 — Gold direction 4

Noon for Cars: gold direction 8 — Gold direction 8

Noon for Cars: gold direction 9 — Gold direction 9

Noon for Cars: gold direction 10 — Gold direction 10

Noon for Cars: gold direction 12 — Gold direction 12

Noon for Cars: gold direction 14 — Gold direction 14

Noon for Cars: gold direction 16 — Gold direction 16

Noon for Cars: gold direction 2 — Gold direction 2

Noon for Cars: gold direction 3 — Gold direction 3

Noon for Cars: gold direction 5 — Gold direction 5

Noon for Cars: gold direction 6 — Gold direction 6

Noon for Cars: gold direction 7 — Gold direction 7

Noon for Cars: gold direction 11 — Gold direction 11

Noon for Cars: gold direction 13 — Gold direction 13

Noon for Cars: gold direction 15 — Gold direction 15

03

What was delivered.

Two logo directions
Showroom signage and interior
Billboards and price boards
Staff uniform

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