One group, several brands, one family.
Rawnaq runs a medical complex, a training centre and a skin care complex. Each needed its own face, and a patient had to feel they all come from the same trusted group.
A brand family for Rawnaq Medical Group in Riyadh: the group, its training centre and the Skin Care Medical Complex, each with its own mark, held together by one system, a brand guide and every printed piece.

Rawnaq runs a medical complex, a training centre and a skin care complex. Each needed its own face, and a patient had to feel they all come from the same trusted group.
Each mark is drawn from a flowing Arabic letter and set with the same type. Each brand takes its own colour: teal for the group and training, a fresh green for skin care, with the slogan «نزيدك جمالاً».
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