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BrandingBrand guideStationeryPattern

Tarik Alamal Alalamia

Identity for Tarik Alamal Alalamia, a Saudi business services company: concentric arcs in orange and white, a brand book, stationery, certificates, gifts and uniforms, a launch campaign, and a second direction in navy.

Client: Tarik Alamal Alalamia
Sector: Business services
Country: Saudi Arabia
Year: 2025
My role: Identity, brand book, stationery, merchandise
Tools: Illustrator, Photoshop, InDesign

Tarik Alamal Alalamia identity — 53 visuals

The brief

A company that opens the road for others.

Tarik Alamal Alalamia offers business services to companies in Saudi Arabia. Its name means "the global road of business", and the identity had to feel open, confident and warm.

The idea

Arcs that widen, like a road ahead.

Concentric arcs grow out from the mark into a pattern that frames every page, in a bright orange with white, and a calmer navy as a second direction.

01

Pages from the brand book.

Click any image to enlarge.

Brand book, page 1

Brand book, page 4

Brand book, page 7

Brand book, page 2

Brand book, page 5

Brand book, page 8

Brand book, page 3

Brand book, page 6

Brand book, page 1

Brand book, page 3

Brand book, page 5

Brand book, page 7

Brand book, page 2

Brand book, page 4

Brand book, page 6

Brand book, page 8

02

Cards, letterheads, envelopes, IDs and certificates.

Tarik Alamal Alalamia: stationery 1 — Stationery 1

Tarik Alamal Alalamia: stationery 2 — Stationery 2

Tarik Alamal Alalamia: stationery 5 — Stationery 5

Tarik Alamal Alalamia: stationery 8 — Stationery 8

Tarik Alamal Alalamia: stationery 14 — Stationery 14

Tarik Alamal Alalamia: stationery 6 — Stationery 6

Tarik Alamal Alalamia: stationery 9 — Stationery 9

Tarik Alamal Alalamia: stationery 11 — Stationery 11

Tarik Alamal Alalamia: stationery 12 — Stationery 12

Tarik Alamal Alalamia: stationery 15 — Stationery 15

Tarik Alamal Alalamia: stationery 3 — Stationery 3

Tarik Alamal Alalamia: stationery 4 — Stationery 4

Tarik Alamal Alalamia: stationery 7 — Stationery 7

Tarik Alamal Alalamia: stationery 10 — Stationery 10

Tarik Alamal Alalamia: stationery 13 — Stationery 13

Tarik Alamal Alalamia: stationery 1 — Stationery 1

Tarik Alamal Alalamia: stationery 2 — Stationery 2

Tarik Alamal Alalamia: stationery 9 — Stationery 9

Tarik Alamal Alalamia: stationery 10 — Stationery 10

Tarik Alamal Alalamia: stationery 11 — Stationery 11

Tarik Alamal Alalamia: stationery 13 — Stationery 13

Tarik Alamal Alalamia: stationery 14 — Stationery 14

Tarik Alamal Alalamia: stationery 3 — Stationery 3

Tarik Alamal Alalamia: stationery 4 — Stationery 4

Tarik Alamal Alalamia: stationery 5 — Stationery 5

Tarik Alamal Alalamia: stationery 6 — Stationery 6

Tarik Alamal Alalamia: stationery 7 — Stationery 7

Tarik Alamal Alalamia: stationery 8 — Stationery 8

Tarik Alamal Alalamia: stationery 12 — Stationery 12

Tarik Alamal Alalamia: stationery 15 — Stationery 15

03

Gifts, devices and uniforms.

Tarik Alamal Alalamia: gifts and uniforms 1 — Gifts and uniforms 1

Tarik Alamal Alalamia: gifts and uniforms 2 — Gifts and uniforms 2

Tarik Alamal Alalamia: gifts and uniforms 3 — Gifts and uniforms 3

Tarik Alamal Alalamia: gifts and uniforms 4 — Gifts and uniforms 4

Tarik Alamal Alalamia: gifts and uniforms 5 — Gifts and uniforms 5

Tarik Alamal Alalamia: gifts and uniforms 6 — Gifts and uniforms 6

Tarik Alamal Alalamia: gifts and uniforms 7 — Gifts and uniforms 7

Tarik Alamal Alalamia: gifts and uniforms 8 — Gifts and uniforms 8

04

The launch campaign: «كل ما تحتاج وأكثر».

Tarik Alamal Alalamia: campaign 1 — Campaign 1

Tarik Alamal Alalamia: campaign 5 — Campaign 5

Tarik Alamal Alalamia: campaign 7 — Campaign 7

Tarik Alamal Alalamia: campaign 12 — Campaign 12

Tarik Alamal Alalamia: campaign 2 — Campaign 2

Tarik Alamal Alalamia: campaign 4 — Campaign 4

Tarik Alamal Alalamia: campaign 8 — Campaign 8

Tarik Alamal Alalamia: campaign 10 — Campaign 10

Tarik Alamal Alalamia: campaign 3 — Campaign 3

Tarik Alamal Alalamia: campaign 6 — Campaign 6

Tarik Alamal Alalamia: campaign 9 — Campaign 9

Tarik Alamal Alalamia: campaign 11 — Campaign 11

Tarik Alamal Alalamia: campaign 1 — Campaign 1

Tarik Alamal Alalamia: campaign 4 — Campaign 4

Tarik Alamal Alalamia: campaign 5 — Campaign 5

Tarik Alamal Alalamia: campaign 7 — Campaign 7

Tarik Alamal Alalamia: campaign 11 — Campaign 11

Tarik Alamal Alalamia: campaign 12 — Campaign 12

Tarik Alamal Alalamia: campaign 2 — Campaign 2

Tarik Alamal Alalamia: campaign 3 — Campaign 3

Tarik Alamal Alalamia: campaign 6 — Campaign 6

Tarik Alamal Alalamia: campaign 8 — Campaign 8

Tarik Alamal Alalamia: campaign 9 — Campaign 9

Tarik Alamal Alalamia: campaign 10 — Campaign 10

05

The navy direction.

A second colour direction for the same identity.

Tarik Alamal Alalamia: navy colour direction 1 — Navy colour direction 1

Tarik Alamal Alalamia: navy colour direction 4 — Navy colour direction 4

Tarik Alamal Alalamia: navy colour direction 8 — Navy colour direction 8

Tarik Alamal Alalamia: navy colour direction 2 — Navy colour direction 2

Tarik Alamal Alalamia: navy colour direction 3 — Navy colour direction 3

Tarik Alamal Alalamia: navy colour direction 6 — Navy colour direction 6

Tarik Alamal Alalamia: navy colour direction 5 — Navy colour direction 5

Tarik Alamal Alalamia: navy colour direction 7 — Navy colour direction 7

Tarik Alamal Alalamia: navy colour direction 9 — Navy colour direction 9

Tarik Alamal Alalamia: navy colour direction 1 — Navy colour direction 1

Tarik Alamal Alalamia: navy colour direction 3 — Navy colour direction 3

Tarik Alamal Alalamia: navy colour direction 5 — Navy colour direction 5

Tarik Alamal Alalamia: navy colour direction 6 — Navy colour direction 6

Tarik Alamal Alalamia: navy colour direction 8 — Navy colour direction 8

Tarik Alamal Alalamia: navy colour direction 2 — Navy colour direction 2

Tarik Alamal Alalamia: navy colour direction 4 — Navy colour direction 4

Tarik Alamal Alalamia: navy colour direction 7 — Navy colour direction 7

Tarik Alamal Alalamia: navy colour direction 9 — Navy colour direction 9

06

What was delivered.

Logo and pattern
Brand book
Stationery and certificates
Gifts and uniforms
Launch campaign
A second colour direction

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