A complete brand for a Cairo roastery, from the first sketch to the shopfront: a hand-drawn Arabic mark, a packaging system, print, a 3D shop, animation and social campaigns.
Abdeen is a Cairo roastery whose line is "the origin of coffee in Egypt". It needed one identity that works on a shop sign, on a small pouch and on a phone screen.
The lettering carries the heritage. The system around it stays simple, green, lime and a warm cream, so it prints cleanly in one colour or four.
Every step was drawn by hand before it touched the computer.
The wordmark is hand-drawn; supporting text uses a clear geometric Arabic face.
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Drag the line to compare the clay model with the final render.
Short loops that play muted while they are on screen.
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Social media campaigns.